We make everyday personal care essentials better.
We focus on what matters — quality ingredients, sustainable design, and everyday usability — while removing unnecessary cost and waste.
Accessible. Eco-friendly. Premium.
Accessible doesn’t mean compromised.
Most luxury products aren’t expensive to make — they’re expensive to sell.
We remove the traditional retail stack and invest where it matters: ingredients, scent, and usability. Our Terra Hand Soap is a perfect example — a warm, vetiver-and-bergamot formula inspired by Aesop Reverence, made here in California at a fraction of the cost.
Less waste by design.
Each AEP refill uses significantly less plastic than a traditional single-use bottle.
We use kraft paper pouch refills from day one — reducing plastic waste while keeping experience the same. Our Coastal Sage Body & Hand Wash ships in a kraft-paper refill pouch — the same ocean-inspired scent as Jo Malone's Wood Sage & Sea Salt, with 80% less plastic.
GET DOWN TO WHAT MATTERS.
Made in California using premium ingredients and familiar scents — try our Mandarin Zest Hand Soap, a bright citrus alternative to Aesop Resurrection, produced in facilities trusted by leading luxury brands.
From the AEP blog