We make everyday personal care essentials better.

We focus on what matters — quality ingredients, sustainable design, and everyday usability — while removing unnecessary cost and waste.

Accessible. Eco-friendly. Premium.

Accessible doesn’t mean compromised.

Most luxury products aren’t expensive to make — they’re expensive to sell.

We remove the traditional retail stack and invest where it matters: ingredients, scent, and usability. Our Terra Hand Soap is a perfect example — a warm, vetiver-and-bergamot formula inspired by Aesop Reverence, made here in California at a fraction of the cost.
Made to be part of your daily routine — not just for display.

Less waste by design.

Each AEP refill uses significantly less plastic than a traditional single-use bottle.
We use kraft paper pouch refills from day one — reducing plastic waste while keeping experience the same. Our Coastal Sage Body & Hand Wash ships in a kraft-paper refill pouch — the same ocean-inspired scent as Jo Malone's Wood Sage & Sea Salt, with 80% less plastic.
Designed to be refilled, not replaced.

GET DOWN TO WHAT MATTERS.

Made in California using premium ingredients and familiar scents — try our Mandarin Zest Hand Soap, a bright citrus alternative to Aesop Resurrection, produced in facilities trusted by leading luxury brands.
Quality you can feel every time you use it.

From the AEP blog

See how AEP makes premium scents affordable for everyone