We make everyday personal care essentials better.

We focus on what matters — quality ingredients, sustainable design, and everyday usability — while removing unnecessary cost and waste.

Accessible. Eco-friendly. Premium.

Accessible doesn’t mean compromised.

Most luxury products aren’t expensive to make — they’re expensive to sell.

We remove the traditional retail stack and invest where it matters: ingredients, scent, and usability.
Made to be part of your daily routine — not just for display.

Less waste by design.

Each AEP refill uses significantly less plastic than a traditional single-use bottle.
We use kraft paper pouch refills from day one — reducing plastic waste while keeping experience the same.
Designed to be refilled, not replaced.

GET DOWN TO WHAT MATTERS.

Made in California using premium ingredients and familiar scents — produced in facilities trusted by leading luxury brands.
Quality you can feel every time you use it.

Premium personal care essentials, made for real life.