Our mission is to make overpriced beauty products more accessible and sustainable.

We Believe in Paying for Premium Products, not The Prestige Tax.

Most luxury beauty products are made of a lot of inexpensive ingredients and a lot of brand markup. While everyone’s journey is different, we believe quality products don’t necessarily have to carry premium price tag.

That's why we embarked on this journey - to craft designer inspired products that in our opinion work just as well as designer products, focusing on quality, sustainability and affordability.